Sunday, 4 April 2010

The Housewives Collection

My neighbour Madeleine recently started a business selling jewellery and other accessories and asked me to help her create a logo.

The products she is selling are beautiful and she wanted the logo to have the same feel. She wanted something sophisticated and sexy but with an edge and a bit on femininity thrown in the mix. She also wanted a clear nod to Desperate Housewives.

We quickly came up with the basic design and then it was a breeze from there, working on the details. We used black and white as the main colours to set the tone - edgy and sexy, the script font represents the feminine side, the red apple is the only splash of colour, and the shape of the outline is almost like a tag on a bottle of preserves, which is a hint at the housewives name, but without being oldfashioned.